Defining Cultural Sensitivities for a Global Brand | Case Studies | Adapt
Defining cultural sensitivities for a global brand
For: Harley Davidson

Objective

To help protect the Harley Davidson brand by providing cultural insight across 41 markets

Solution

Harley Davidson wanted to understand what the cultural sensitivities could be surrounding colours, hand signs and various phrases across multiple markets. Working with trusted in-site marketers we were able to collate huge amount of data around all of the clients’ key touch points. Our designers and data visualization experts took this and created easy-to-use style sheets which could help inform marketing decisions in a quick and easy manner.

Results

  • Delivered scalable support that helped shape global advertising & branding decisions.
Contact Adapt
If you have any queries then please send us a message and one of the team will be in touch shortly.
LONDON
3rd Floor
Holden House
57 Rathbone Place
London
W1T 1JU
+44 (0) 20 8068 1139
PORTLAND
123 NE 3rd Avenue
Suite 209
Portland
OR 97232
USA
+48 61 226 24 31
NEW YORK
15 W 37th Street, 8th Floor
New York
NY 10018
USA
+44 (0) 20 8068 1139
DUBLIN
Hibernia House
Cherrywood Business Park
Loughlinstown Dublin D18 E440
+353.1.218.7700
BARCELONA
C/ Còrsega 371, planta 5
08037
Barcelona
Spain
+34 93 412 65 00
BEIJING
B406 Grand Pacific Garden Mansion 8 Guanghua Road
Beijing
100026 China
+86.10.5695.3888
TOKYO
Ikejiriohashi Bldg. 8F
1-6-2 Ohashi, Meguro-ku
Tokyo 153-0044
Japan
+81.3.5456.6490
Defining Cultural Sensitivities for a Global Brand | Case Studies | Adapt
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Contact Adapt
If you have any queries then please send us a message and one of the team will be in touch shortly.
LONDON
3rd Floor
Holden House
57 Rathbone Place
London
W1T 1JU
+44 (0) 20 8068 1139
PORTLAND
123 NE 3rd Avenue
Suite 209
Portland
OR 97232
USA
+48 61 226 24 31
NEW YORK
15 W 37th Street, 8th Floor
New York
NY 10018
USA
+44 (0) 20 8068 1139
DUBLIN
Hibernia House
Cherrywood Business Park
Loughlinstown Dublin D18 E440
+353.1.218.7700
BARCELONA
C/ Còrsega 371, planta 5
08037
Barcelona
Spain
+34 93 412 65 00
BEIJING
B406 Grand Pacific Garden Mansion 8 Guanghua Road
Beijing
100026 China
+86.10.5695.3888
TOKYO
Ikejiriohashi Bldg. 8F
1-6-2 Ohashi, Meguro-ku
Tokyo 153-0044
Japan
+81.3.5456.6490