Finance client, FXTM, needed help optimizing their Baidu PPC & Chinese social media spend.
First of all, our Baidu PPC team overhauled the accounts, redefining the account structure and optimizing ad copy. A comprehensive list of negative keywords was added, focused on improving CTR.
Secondly, the social team helped set-up and optimize accounts across WeChat and Weibo, with the joint goal of assisting the conversion of PPC ads, via cross-campaign promotion, and also reducing the dependency on PPC.
- Increased quality leads and ROI, lowered CPA by over 50%
- Social media marketing on local channels Weibo and WeChat has assisted conversion in PPC and reduced dependency on paid search advertising.