Baidu PPC

Chinese Paid Search

Much like Google, the Chinese search giant Baidu provides brands with the opportunity to bid on specific search phrases in order to reach a bigger audience. For businesses looking to gain a presence in the Chinese market, knowing and effectively implementing this feature of Baidu is key. However, setting up paid search with Baidu can be tricky, requiring both document verification and a Chinese landing page to be in place.

Our team provides a full Baidu PPC service to ensure your business can easily and effectively begin to benefit from Baidu’s features, offering assistance with everything from landing page creation, paid search account set up and reporting.

Though very similar to Google Adwords, Baidu’s paid search has some features that are best actioned by native-speaking PPC experts. Localising PPC campaigns into Chinese will require both linguistic and paid search knowledge.

Our Chinese team are highly experienced in working with both SMEs and enterprise level businesses looking to setup Baidu PPC accounts or improve current account performance. By looking closely at the UX of your Chinese landing pages, our team can further advise you on how to have a localised Chinese page that will increase your ROI overtime.

SERVICES

Account setup

We can help you build new, localised Baidu PPC campaigns from the ground up. Assisting in the submission of required documentation, our team ensure you are perfectly placed to start advertising your website in China.

Keyword research

We conduct keyword research using local tools, selecting initial keywords that users search and where they are most likely to click through.

Campaign structure, launch & optimisation

A clear PPC account structure is essential to future optimisation of the account. You can opt for our team to help build your account, or rearrange your current account into an easy-to-manage structure.

We use a variety of options such as bid scheduling, A/B tests, etc. to improve CTR, conversion rate and CPA.

Monitoring, analytics & reporting

We keep a close eye on your campaign performance when changes are made and react quickly to make sure it is always kept on the right track.

We provide fully translated, segmented reports which visualise your account performance on weekly or monthly basis.

Who we work with?

CASE STUDIES

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To learn more about this or any of our other services please call our London office on +44 (0) 20 8068 1139.

Alternatively use the contact form at the link below and one of our service managers will reply as soon as possible.

CONTACT US

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