SEO China

Be visible to over 700 million users

With over 667 million online users – more than the United States, India and Japan combined – the Chinese market presents an enormous opportunity for businesses looking to attract a new audience to engage with their brands.

The Chinese market is somewhat notorious for its inaccessibility for those who are not equipped with local knowledge, but our highly experienced Chinese SEO team can help your business overcome these barriers to create an effective internet presence in China.

Since Google exited the Chinese market in 2010, Baidu has become the number 1 search engine in China and the world’s 7th biggest search engine overall. Other search engines with local market shares include Qihoo 360, Sougou and Sousou.

Although the principles of SEO are fundamentally the same, the way SEO is applied varies between international markets and search engines. Baidu therefore features notable differences to Google and consequently, its SEO is significantly different.

Baidu shares a number of ranking factors with Google but values them differently. One obvious challenge of SEO in China is the language barrier and regulation restrictions within the country. Licence, marketing rules and paper work have long been any Western companies’ nightmare when it comes to marketing in China but our Chinese speaking SEO team provides full SEO services on local Chinese search engines, effectively removing these challenges.

SERVICES

Keyword research

To understand how users in China look for your business products and services, we run in-depth market analysis using local SEO tools such as Baidu editor and Baidu index. This allows us to see what keywords local users are searching for, and the results they return.

Technical analysis

Our team conduct technical analysis using tools designed specifically to understand your website performance on Chinese search engines. Our analysis provides a clear understanding of how your site currently performs, and flags any important tech issues on your website.

Content audits & strategies

Armed with the data gained from our in-depth analysis, our team can distinguish the type of content which works well with your targeted audience. We can further provide recommendations on what future content would be most beneficial within the Chinese market.

Content creation

Our dedicated content team, comprising of strategists, copywriters, designers and developers, allow us to create all content in-house. This ensures both quality control and swift delivery.

Reporting

Our internal tools have been specifically designed for Baidu, allowing us to monitor and efficiently improve your website. This can be achieved in both English and Chinese.

Outreach

We implement an outreach plan to Chinese webmasters, bloggers and influencers to promote your website across the Chinese network.

Baidu PPC

Baidu PPC is a faster way of attracting traffic from Baidu users, out team can help build your Chinese PPC campaigns from scratch – from setting up the account to managing campaigns, or launching creative ads.

Who we work with?

CASE STUDIES

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To learn more about this or any of our other services please call our London office on +44 (0) 20 8068 1139.

Alternatively use the contact form at the link below and one of our service managers will reply as soon as possible.

CONTACT US

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