Chinese Social Media

Connect with half a billion social users

The number of active social network users in China is an estimated 650 million – twice the population of the US. With Facebook and Twitter banned, and Wikipedia and Google connections often unstable, the majority of internet users in China are limited to social channels that are locally based, rather than international. Thus, when it comes to Chinese social media marketing, local help and knowledge of these home-grown internet networks is key.

The Chinese social media landscape is evolving rapidly. Only five years ago, Renren and Qzone were the big players on the internet. Recent years have bought massive changes to the Chinese digital landscape and today WeChat is the social media giant, with new features being unveiled every month. Having someone who knows the Chinese social trend is vital to amplifying your reach in the Chinese market.

Our in-house Chinese social media experts can provide everything you need to effectively engage with the Chinese market, from social audits and strategies to account management and paid amplification. We help you reach influencers, run seasonal campaigns and report on measurable KPIs of the actions taken. Chinese platforms we manage include Weibo, WeChat, and LinkedIn (known in Chinese as Lingying).

SERVICES

Social media strategies

We have a data led approach to social media strategy. By analysing your direct and indirect competitors’ presence on Chinese social platforms, we can best discern what channels you should be present on, what content will bring high engagement, what KPIs you should be looking at, and how your paid amplification should work.

Channel management

Our native Chinese social media specialists will give invaluable help and insight every step of the way. Included in our services are account set up, content publishing, channels and community monitoring, reporting on performance, and ad copy creation and launch.

Influencer outreach

We work closely with Weibo and WeChat KOL (Key opinion leaders) resources to plan outreach strategies. This ensures that your message is shared by right person, on the right platform, and at the right time.

Consultancy & training

Our Chinese-speaking social media specialists can help provide training and consultancy for companies looking to train their internal team in running Chinese social media. Training can be held in English and/or Chinese.

Baidu PPC

We provide ad copy creation as well as support for ad launch, continuous monitoring and reporting on performance. We run A/B testing on different targeting methods, allowing us to adopt those that are most cost efficient.

Who we work with?

CASE STUDIES

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To learn more about this or any of our other services please call our London office on +44 (0) 20 8068 1139.

Alternatively use the contact form at the link below and one of our service managers will reply as soon as possible.

CONTACT US

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