Saltrock wanted to increase the overall return on ad spend across their Google Ads account. Of particular interest was their shopping campaigns where they saw the highest volume of sales.
How we solved it
Adapt identified an issue with Saltrock's shopping campaign that was damaging conversion rates and forcing cost per acquisition (CPA) up. Until now, their main shopping campaign had been on a target ROAS bidding strategy, and performance was only marginally improving.
Inspired by the success stories of other eCommerce clients, it was decided that the best approach for Saltrock would be a Smart Shopping campaign. This combines ad placements across both Shopping and Display channels (including search, YouTube and Gmail) to expand reach further than a traditional Shopping campaign.
To help maximise the available opportunity and prove the worth of Smart Shopping, Saltrock's campaign was broken out into each of its different brands, providing enhanced visibility of performance.
Return on Ad Spend
Cost per Acquisition
We're always hugely impressed with the results our clients see from fully embracing Smart Shopping. And we saw no difference here, as our shopping specialists delivered a significant increase in ROAS.