CTV (Connected TV) Media
Drive brand awareness with Connected TV Advertising.
With the rise of streaming platforms, brands need to capture attention on the largest screen in the house. We turn premium, full-screen video into a targeted, scalable performance channel.
Bridging the gap between TV reach and digital precision
The rise of streaming platforms and connected devices has created a highly engaged, full-screen viewing environment. However, clients often struggle to execute precise targeting and achieve measurable performance typically associated with digital media or worry about the cost compared to traditional TV.
This results in wasted budget on broad reach or missed opportunities to connect brand awareness to measurable user actions. Traditional media planning often lacks the necessary digital control.
CTV that delivers both reach and results
We treat Connected TV as a performance driver that connects awareness to conversion.
Our approach combines premium impact with digital precision:
Precise audience targeting within traditional TV environments
Cost-effective, full-screen ad experiences at a fraction of linear TV spend
Campaigns tailored to brand awareness while supporting the full user journey
Activation through platforms like Display & Video 360 for maximum reach and visibility
Human creative expertise paired with modern ad tech for stronger engagement
We ensure every visitor interaction is optimised to drive engagement, reduce friction, and increase conversions.
Transforming CTV into a measurable, high-value channel
We preserve the power of full-screen video while adding the accountability and efficiency of digital media.
What sets our CTV strategy apart:
- Proven ability to drive both top-funnel reach and lower-funnel results
- High-impact video with advanced targeting and measurement
- Efficient brand awareness in a highly engaging viewing environment
- A shift from costly branding to a targeted, performance-driven channel
A cohesive global CTV strategy built for modern brands
Our clients gain the strategic advantage of accessing premium viewing inventory globally with a cohesive, internationally managed strategy. They achieve high levels of brand visibility and engagement without sacrificing control over the spend, leading to a better Cost Per Thousand Impressions (CPM) compared to traditional TV.
The transformation is moving from being locked out of TV advertising due to cost and complexity to confidently integrating CTV as a scalable, high-impact channel for brand growth.
Connected services
why adapt?
Where global search meets cultural intelligence
With a global network of linguists, strategists, and data specialists, we combine cultural intelligence with digital performance to help brands scale internationally with confidence.
What sets Adapt apart is our unified system: International media buying and global language coverage in one workflow. Through our partnership with Welocalize, we move beyond translation into multilingual transcreation and market expansion. Instead of pushing one strategy into every market, we deliver platform-native, culturally relevant campaigns across channels from Meta to NAVER and LINE.
