Feed optimisation
Your product feed drives performance.
Incomplete or inaccurate product data limits results. We optimise every attribute to give platforms what they need to deliver measurable impact.
Optimise your feed, transform your campaigns
Many retailers struggle with weak or incomplete product feeds, and in today’s landscape, that has a direct impact on performance. The days of relying solely on in-platform bidding to win visibility are gone. Real influence now comes from the quality of your product feed: the richer the data, the smarter the algorithms, and the stronger your position on the SERP.
Poor performance often stems from technical gaps, missing attributes, or simply not knowing how critical feed quality has become. If your shopping campaigns are facing low click-through rates, limited impressions, or product disapprovals, a strategic product feed optimisation program can quickly turn performance around.
Adapt transforms your product feed into a performance engine
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Product feed optimisation starts with a full audit of your existing feed, where Adapt identifies the gaps and opportunities limiting your performance.
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We work with retailers around the world using Athos Commerce to ensure every product feed is built on solid foundations. This includes partnering with your tech teams to correctly structure and transmit data into the platform.
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From there, we create a master feed with complete, accurate product attributes — the information algorithms rely on to surface your products and drive conversions.
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Adapt can then generate partner-ready feeds for all platforms in your marketing mix, including Google Shopping, Meta, Pinterest, and custom feeds for niche or regional channels.
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Once the fundamentals are in place, we move into feed experimentation, testing variables such as product titles, imagery, and attributes to continually improve visibility, click-through rates, and sales performance.
CLIENT STORIES
The power of creative testing
Case Study
For a global skincare retailer, Adapt ran a product-image experiment that transformed performance.
By shifting from everyday lifestyle visuals to striking hero imagery, the brand achieved a 79% increase in revenue, supported by a 90% rise in impressions and a 38% boost in clicks over a 50-day testing window.
The uplift was so significant the hero images became the new standard across campaigns.
Adapt makes your product feed work smarter
Feed management gives retailers confidence in the accuracy and quality of the product data they present to customers.
High-quality feeds enable ad platforms to better understand each product, driving improved campaign efficiency, stronger performance, and more effective audience targeting.
Connected services
why adapt?
Where global search meets cultural intelligence.
With a global network of linguists, strategists, and data specialists, we combine cultural intelligence with digital performance to help brands scale internationally with confidence.
What sets Adapt apart is our unified system: International media buying and global language coverage in one workflow. Through our partnership with Welocalize, we move beyond translation into multilingual transcreation and market expansion. Instead of pushing one strategy into every market, we deliver platform-native, culturally relevant campaigns across channels from Meta to NAVER and LINE.
