Financial services
Modernise marketing and accelerate customer growth.
From acquiring high-value clients to deepening lifetime relationships, we optimise every stage of the digital financial services funnel for sustained, compliant, and scalable growth.
New technologies, new expectations, new opportunities
Digital finance is evolving at unprecedented speed. Open banking, AI-driven search, comparison-site influence, and mobile-first behaviour are redefining how providers attract, convert, and retain customers across markets.
Without a unified digital strategy, financial services brands face rising acquisition costs, declining trust, and lower lifetime value across key customer segments.
Adapt brings strategic clarity, regulatory awareness, and performance execution to help you measure what matters, optimise ROI, and grow across every market.
This is the gap Adapt was built to close
Adapt has deep experience in multi-market, multi-product financial environments, realigning focus on the content, optimisation, and campaigns that drive qualified growth.
Unify your teams
One message across brand, product, digital, compliance, and distribution.
Clarify your value
Complex products translated into trust-building, compliant, high-converting content.
Grow your pipeline
Digital lead generation that brings the right customers to your application journey.
Global marketing solutions built for Financial Services growth
From SEO and localisation to paid media and workflow optimisation, we help financial services brands scale with smarter, compliant, culturally aligned digital marketing.
Digital Demand & Discoverability
Make your products easy to find and compare across search, aggregators, and global digital channels.
Our services:
- International content strategy
- SEO & AI search
- Localisation
- Paid search & social
- Analytics & reporting
Sales & Partner Enablement
Equip sales, brokers, or advisors with content that improves conversion and helps explain complex products clearly.
Our services:
- CRO insights
- Video localisation
- Content adaptation
- Cultural consultancy
Channel Activation
Support banks, brokers, and distribution partners with consistent, compliant, high-performing content.
Our services:
- SEO copywriting
- Channel marketing localisation
- Analytics & reporting
- Cultural consultancy
Market Credibility
Build authority, trust, and brand preference across global audiences and regulated environments.
Our services:
- International content strategy
- Social & programmatic media
- Analytics & attribution
- Localisation
- Cultural consultancy
Stakeholder Coordination & Workflow Management
Align global teams, streamline content operations, and improve visibility across channels.
Our services:
- Full-funnel analytics & reporting
- Data visualisation
Delivering performance results for Financial Services brands
Case study
NatWest Rooster Money: Proving how brand awareness drives acquisition
services
Paid Social
Client
A children’s money-management app from NatWest, helping kids learn to save, spend and earn safely.
The Challenge
Rooster Money needed to grow brand awareness and understand how upper-funnel activity influenced search demand and acquisition.
Our Approach
Adapt launched a YouTube brand campaign supported by a Search Lift Study to measure the direct impact on branded search behaviour.
We tested both skippable and non-skippable formats and analysed uplift across three search groups: branded app terms, branded card terms, and core brand keywords
Execution
- Two YouTube video campaigns (skippable vs non-skippable)
- Search Lift Study across key branded categories
- Measurement and reporting via Google Looker Studioority
results:
14M+
impressions
1.4M
video views
+493%
uplift in searches for “NatWest Rooster”
+454%
uplift in branded app searches
Key takeaway
Strategic brand awareness campaigns don’t just boost visibility, they directly drive measurable demand, turning awareness into real search activity and creating a pipeline of engaged, high-intent users.
Marketing cycles, managed seamlessly
Adapt delivers flexible, end-to-end support that meets financial brands wherever they are in their marketing maturity.
We uncover behaviour patterns, friction points, and market-level opportunities, helping you scale customer acquisition with clarity.
Wherever you are in your marketing lifecycle, Adapt can help you:
- Identify market opportunities and competitive gaps
- Increase qualified demand with SEO, content, UX, and paid media
- Localise product and brand messaging for regulated markets
- Gain clarity with analytics that tie digital spend to acquisition and revenue
Let’s Talk
Ready to grow financial services demand and scale globally?
