Retail Media
Win the digital shelf.
Driving results on global retail channels is complex. We deliver strategies that optimise performance and scale your growth.
Unlock revenue across every retail platform
Retail media platforms like Amazon DSP are essential for e-commerce growth, but success requires more than just placing ads. It demands a specialised approach that blends paid media expertise with e-commerce optimisation.
Many brands struggle with complex tracking and attribution, especially when purchases aren’t directly tied to measurable value. Relying on a single platform limits growth potential.
At Adapt, we combine multi-platform strategies with local partner networks to expand reach, improve performance, and unlock revenue in new markets.
Integrated strategies for global growth
We design an integrated strategy focused on maximising visibility and improving return on ad spend (ROAS) on key retail platforms globally by:
Utilising retail data partners (e.g., Dunnhumby, Liveramp, Acxion, Experian) and regional partners (like Carrefour) to expand reach.
Solving common tracking issues by designing new templates and creating lower-funnel events (‘view product’, ‘add to cart’) to improve segmentation.
Supporting the testing of new, high-potential retail markets with controlled budgets and strategic local partners. Our philosophy is to make every retail media pound accountable.
Smarter campaigns, better results
Our impact stems from granular, data-led optimisation and strategic diversification. We go beyond simple ad placement by integrating retail data and audience segments, focusing heavily on improving audience quality.
This results in highly efficient performance against industry benchmarks, proving our differentiation in achieving high return on ad spend (ROAS) and low cost per click (CPC) through meticulous campaign management.
Turning retail media into a scalable revenue engine
We help brands compete, scale, and win on the digital shelf — transforming retail media from a cost centre into a growth driver.
Our retail media strategy delivers:
- Stronger performance on the digital shelf with scalable activation
- Improved CPCs and more accurate tracking and attribution
- Greater confidence in ROAS, forecasting, and inventory management
- The ability to test new markets and reduce reliance on a single platform
- Strategic partner integrations to unlock diversified growth
The result
Retail media becomes an optimised, scalable revenue engine that drives business growth and increases market share.
Connected services
why adapt?
Where global search meets cultural intelligence.
With a global network of linguists, strategists, and data specialists, we combine cultural intelligence with digital performance to help brands scale internationally with confidence.
What sets Adapt apart is our unified system: International media buying and global language coverage in one workflow. Through our partnership with Welocalize, we move beyond translation into multilingual transcreation and market expansion. Instead of pushing one strategy into every market, we deliver platform-native, culturally relevant campaigns across channels from Meta to NAVER and LINE.
