Paid Search

Turn more clicks into conversions with our tried-and-trusted approach to paid search. Using data to inspire strategies and inform decision-making, we create fully optimised campaigns that take your results to new levels.

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"Smart Bidding is another example of Adapt's insatiable quest to find improvements to our account performance. We’re delighted with the metrics this latest initiative has delivered and the continued strong performance we’ve seen from our paid search investment."


Gareth Allen, Big House Experience

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Services

60+ Paid
Search
Specialists
250+ Languages
Covered

Expert, innovative and fully managed, our paid search services cover everything you need to grow. In your home market or anywhere else.

  • PPC

    Gain visibility – fast – and drive more, higher-quality traffic to your key landing pages. Not a penny of budget wasted.

  • Multilingual PPC

    Attract and convert in any market, in 250 languages, with our 77,000-strong network of in-country translators.

  • Shopping

    Give your e-commerce business a shot in the arm with high-performance retail campaigns and the power of Smart Shopping.

  • Amazon Advertising

    Put your products in a prime position atop the world’s most popular retail website – and start shifting more stock.

  • Shopping Feeds and CSS

    Boost your store’s visibility with comparison shopping. And make big savings on your Shopping Ads, thanks to our Google CSS Partner status.

Process

The Adapt approach to PPC

For us, performance starts with people. We spend time getting to know you, your goals, your challenges and opportunities. And we use this as the platform for smart, insightful campaigns that maximise your growth.

  1. PPC Analysis

    No matter how well your PPC campaigns are doing, there’s always an extra gear. Our team analyse everything from top to bottom, using sharp insight and attention to detail to identify gains and fine-tune performance.

  2. PPC Management

    Focus on your business while our expert, innovative account managers take care of your campaigns. They ensure everything runs to its full potential and are always testing new ways to give you a competitive edge.

  3. Automated Reporting

    Data is nothing without insights. That’s why we swear by Google Data Studio. It lets us build intuitive, real-time dashboards and visualisations to report on your KPIs. And it helps us shine a light on new challenges and opportunities across your PPC campaigns.

  4. Opportunity Identification

    We’re always alert to new ways of boosting your results. Website not performing? We’ll advise you how to optimise it to convert more traffic. See potential in a new market? Our multilingual search and content experts are here to help you take full advantage.

"Adapt were able to quickly improve the performance of our shopping campaigns and bring them in line with our targets. There was some initial scepticism of Smart Shopping campaigns but Adapt have proved their abilities in making them work"

Phil Wade, Saltrock