Our dedicated paid social team are specialists across Facebook, LinkedIn, Pinterest, Instagram, Snapchat and every platform in between. With us, no audience is unreachable.
Channel and Audience Planning
Take full advantage of the rich data offered by social media platforms, and make your brand visible to high-performing audiences.
Target customers you know have visited your website – and use automation to bring them back for more.
Boost sales and supercharge revenue by making your products discoverable by customers you know will be interested.
Put your B2B products in front of high-value customers you’ve already identified – and use data to target more.
Keep your eye on valuable micro-conversion and product revenue data, monitored using platform-specific tracking pixels and tags.
Understand where your advertising is having the greatest impact. Then use that knowledge to deliver the best return and fuel your growth.
The Adapt approach to Paid Social
We put social media advertising’s unique targeting capabilities into action, galvanising your brand in the eyes of your customers and growing it with people just like them.
Review Activity & Goals
Before getting to work, we take time to fully understand your business goals, your current activity, and how the two align. We use this insight to fine-tune performance and identify new opportunities for growth. There’s always another level.
The strength of social media is the data it puts at your fingertips. Taking our knowledge of your goals, we create a robust plan to reach the audiences who will deliver your growth ambitions, on the platforms where they’re most likely to convert.
Once your plan is in place, our paid social specialists will take the reins to ensure everything runs to its full potential. Social media moves quickly, so they’re always looking for new opportunities to give you a competitive edge.
Data is nothing without insights. That’s why we swear by Google Data Studio. It lets us build intuitive, real-time dashboards and visualisations to report on your KPIs. And it helps us shine a light on new opportunities across your paid social campaigns.