Paid Social

Reach new audiences and expand the scope of your business growth. Using the unparalleled targeting capabilities of social media, we put your brand directly in front of those most likely to convert.

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“Adapt and Jo were a breath of fresh air. Enthusiastic, pragmatic and knowledgeable. They treated our budgets like they were their own. We quickly built a great relationship and I implicitly trusted them enabling me to give them the space to work their magic.”


Adrian Dawe, Bookabees

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Services

Our dedicated paid social team are specialists across Facebook, LinkedIn, Pinterest, Instagram, Snapchat and every platform in between. With us, no audience is unreachable.

  • Channel and Audience Planning

    Take full advantage of the rich data offered by social media platforms, and make your brand visible to high-performing audiences.

  • Dynamic Advertising

    Target customers you know have visited your website – and use automation to bring them back for more.

  • eCommerce Integration

    Boost sales and supercharge revenue by making your products discoverable by customers you know will be interested.

  • Account-Based Marketing

    Put your B2B products in front of high-value customers you’ve already identified – and use data to target more.

  • Tracking Implementation

    Keep your eye on valuable micro-conversion and product revenue data, monitored using platform-specific tracking pixels and tags.

  • Facebook Attribution

    Understand where your advertising is having the greatest impact. Then use that knowledge to deliver the best return and fuel your growth.

Process

The Adapt approach to Paid Social

We put social media advertising’s unique targeting capabilities into action, galvanising your brand in the eyes of your customers and growing it with people just like them.

  1. Review Activity & Goals

    Before getting to work, we take time to fully understand your business goals, your current activity, and how the two align. We use this insight to fine-tune performance and identify new opportunities for growth. There’s always another level.

  2. Audience Planning

    The strength of social media is the data it puts at your fingertips. Taking our knowledge of your goals, we create a robust plan to reach the audiences who will deliver your growth ambitions, on the platforms where they’re most likely to convert.

  3. Implementation

    Once your plan is in place, our paid social specialists will take the reins to ensure everything runs to its full potential. Social media moves quickly, so they’re always looking for new opportunities to give you a competitive edge.

  4. Automated Reporting

    Data is nothing without insights. That’s why we swear by Google Data Studio. It lets us build intuitive, real-time dashboards and visualisations to report on your KPIs. And it helps us shine a light on new opportunities across your paid social campaigns.

“Adapt and Jo were a breath of fresh air. Enthusiastic, pragmatic and knowledgeable. They treated our budgets like they were their own. We quickly built a great relationship and I implicitly trusted them enabling me to give them the space to work their magic.”

Adrian Dawe, Bookabees