FAQs: Moving on from Universal Analytics

Google has announced a timeline to sunset Universal Analytics (UA) in favour of Google Analytics 4 (GA4). Starting in July 2023, UA will no longer process new hits, and properties will only be accessible for 6 months after that.

In this session, Adapt Lead Analytics Consultant, Jon Boon, answers all your questions, including...

  • Why is this change happening now?
  • What's going to happen to my historical data?
  • How do you switch from UA to GA4?
  • Will I lose any features in the switch?
  • What's happening with GA360?

Speakers

Jon Boon
Lead Analytics Consultant
Nick Livermore
Senior Marketing Manager

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