Adapt x AI
AI-powered marketing and content, at global scale.
At Adapt, AI sits at the core of our marketing and content delivery, driving real-time optimisation, high-performing creative, and scalable solutions worldwide.
AI in our media buying
We maximise performance by embracing the full potential of AI built into today’s leading media platforms. Tools like Google Ads’ Performance Max and Meta’s Advantage+ campaigns allow us to dynamically optimise across placements, formats and audiences using real-time data and machine learning.
These AI-powered bid strategies continuously adapt to user behavior and auction dynamics, helping us drive stronger results across KPIs like ROAS, CPA, and reach for our clients.
Our paid media team deeply understands how to guide these automations, shaping audience signals, recommending the right creative inputs, and creating campaign structures to ensure the machine is fueled in the right way to achieve your business goals.
Third-party AI tools to build creative
Beyond the platforms, we integrate with partners that develop creatives using cutting-edge third-party AI tools to rapidly develop high-impact ad creative that allow us to generate, test, and refine ad copy, images, and video variations at scale -tailored to different audience segments and funnel stages.
This not only shortens creative production cycles but also empowers ongoing testing to uncover what truly resonates. By using AI to support ideation and production, the creative strategy becomes more agile and data-informed.
For clients, this means consistently fresh, high-performing creatives without the traditional lag time or resource bottlenecks, an essential advantage in today’s fast-moving digital landscape.
Third-party AI tools to improve efficiency
Operational efficiency is key to delivering consistent value, and AI is central to how we achieve this at Adapt.
We use AI tools to automate repetitive, manual tasks across campaign builds, reporting and data integration, freeing our specialists to focus on higher-impact strategic work.
Automation platforms help us to create real-time dashboards allowing clients full visibility of their results, ensuring consistency across accounts and uncovering performance insights faster.
By reducing time spent on reporting our team can lean into deeper analysis, strategic planning, and proactive optimisation.
Adapt’s AI capability
Global growth demands content speed, but traditional methods can’t keep up.
Which is why our parent company, Welocalize, is leading the localisation revolution with OPAL, an AI-powered platform transforming translation workflows across 200+ languages.
OPAL uses a flexible “Model Garden” architecture that optimizes the best-fit AI models for every domain and client, ensuring content aligns with your style and terminology. This technology delivers measurable business value:
Significant efficiency
Achieve up to 80% lower localisation costs and reduced human editing effort.
Faster market entry
Accelerate product and content launches by 25-50%.
Assured quality
Our proprietary AIQE (AI-assisted Quality Estimation), protected under U.S. Patent No. 12,307,216 , ensures accuracy and consistency.
OPAL provides three core product tiers:
OPAL Automate: Autonomous AI powered translations combining LLMs and NMT
OPAL Enable: AI-driven translation + human-in-the-loop verification
OPAL Evaluate: Data-driven content quality scoring
Our cutting-edge AI technology ensures your global content is scalable, consistent, and built-for-purpose.
about adapt
Global reach, local performance
Adapt helps brands grow internationally by combining cultural expertise with digital performance. Our global network of linguists and specialists delivers content, localisation, SEO, paid media, and analytics in one workflow.
Unlike agencies that replicate one strategy across markets, Adapt builds culturally relevant, platform-native experiences, supported by Welocalize’s multilingual capabilities and our integrated system spanning content, media and measurement.
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Ready to scale your global performance?