About
Global reach.
Local performance.
Adapt, a Welo Global brand, is a multilingual performance-led digital marketing agency that turns localisation into performance.
We help global brands connect authentically and drive measurable results across every language, region, and channel.
our guiding principles
The foundation of our success is defined by 4-pillars
Our values define who we are at our best, guiding us in every decision and action. We are committed to upholding these principles, ensuring we act with integrity for our customers, employees, and partners worldwide.
We put our clients and their audiences at the heart of everything we do, listening deeply, understanding context, and crafting strategies that perform across languages, cultures, and channels.Our success starts with their success.
We never stop evolving. From AI-driven localization to performance analytics, we continuously explore new ideas, technologies, and creative approaches to help brands grow smarter, faster, and more globally.
Collaboration is our superpower. We thrive on partnership — with clients, colleagues, and global teams — combining diverse expertise to deliver work that no single team could achieve alone.
Every detail matters. We hold ourselves to the highest standards — in strategy, language, and performance — ensuring that every campaign we deliver is as precise, powerful, and culturally resonant as the brand it represents.
Our Team
A close team, spanning the globe
Emma Chun
Managing Director
Emma leads Adapt with a clear vision for innovation and global growth. She brings deep expertise in digital strategy, operational excellence, and scaling international teams, ensuring clients receive seamless delivery and measurable impact across every market. UK.
Alicia Miller
Head of Growth
Alicia leads Adapt’s commercial strategy, bringing more that 11 years of experience connecting global localisation programmes with international performance marketing. She helps clients navigate complex markets, align teams, and build global performance strategies that deliver measurable impact. UK.
Jon Boon
Head of Conversion & Analytics
With over 15 years’ experience in digital, Jon leads the optimisation and analytics discipline, translating complex data into clear, actionable performance insights. He focuses on improving user experience, conversion rates, and measurable business outcomes. UK.
Rachel Barakat
Client Services Director
Rachel oversees client relationships and delivery excellence across global accounts. She ensures every engagement is aligned to client goals, built on trust, and supported with proactive strategic guidance. UK.
Stephanie Mahan
Paid Media Account Director
Stephanie is a Paid Digital Marketing leader with nearly a decade of experience driving B2B growth. She specializes in cross-channel strategies across Google, Bing, LinkedIn, and other paid platforms to generate high-quality leads and strong ROI. USA.
Beatriz Pardo
Paid Media Operations Director
An experienced strategist, Beatriz ensures the operational strength behind Adapt’s paid media function, streamlining processes, enhancing quality, and enabling teams to deliver consistent, high-impact results at scale. Venezuela.
Constance Voisin
SEO Innovation & Growth Director
Constance shapes Adapt’s SEO vision, leading innovation across organic search, content, and AI-driven discovery. She specialises in international SEO strategies that blend cultural insight with technical excellence. France.
Dafne Conti
SEO Operations Director
With 10+ years’ experience across digital advertising, Dafne manages the operational systems that underpin Adapt’s SEO delivery. She ensures workflows, quality, and execution are seamless across markets, enabling clients to scale organic performance efficiently. Italy.
Robbie Reddy
Head of Technology
Robbie leads Adapt’s technology capability, developing solutions and systems that power global digital performance. He brings 15+ years’ experience across digital marketing and is a trusted leader on technical strategy for high-growth brands. UK.
Tomas Ingnatavicius
Senior Tech SEO Manager
Tomas specialises in advanced technical SEO and site performance. He supports clients in resolving complex technical challenges, optimising crawlability, and strengthening foundations for scalable organic growth. UK.
Reiko Tsuda
SEO Account Director
Reiko shapes integrated strategies across SEO, content, and paid channels. She works closely with clients to align digital performance with business priorities and long-term growth goals. UK.
Mark Gratton
Paid Media Account Director
Mark leads paid media strategy for global clients, ensuring campaigns are insight-driven, ROI-focused, and tailored to each market’s unique behaviours. UK.
Friederike Hippensteil
Paid Media Account Director
Friederike brings deep expertise in multi-market paid media planning and optimisation. She focuses on driving efficient growth and delivering clarity through data-led decision-making. Germany.
Ana Aguiar Fernandez
Paid Media Account Director
Ana manages and scales paid media activity for international brands, combining analytical rigour with creative strategy to deliver consistent performance improvements. Spain.
our partners
join us
Global growth takes sharp minds, curious thinkers, and people who care deeply about the craft
That’s why we hire individuals who bring perspective, not just experience.
At Adapt, you’ll solve real problems for global brands, collaborate with brilliant specialists around the world, and shape strategies that move markets. No bureaucracy. No ego. Just ambition, intelligence, and the space to do exceptional work.
If you want to stretch your skills, challenge your thinking, and be part of a team that backs you, this is the place.
Searching for your next role?
If you think your CV is a must-read, send it over with a little about yourself to talent@adaptworldwide.com
open positions
Paid Media Specialist
Level: Junior | Contract: Full-time | Location: Romania
Are you fresh out of education or just fancy a career change? Previous Paid Media experience isn’t essential for this role, but a passion for digital advertising is! We’ll teach you the rest.
Paid Media Account Manager
Level: 2-3 Years Experience | Contract: Full-time | Location: Spain
For those of you with 2-4ish years’ Paid Media experience. This particular role is especially suited to candidates with a passion for or experience of international B2B.