Programmatic

Make advertising individual. By combining your data with real-time bidding, we’re able to deliver personalised advertising to your audience wherever they are in their path to purchase.

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"Adapt is the perfect balance of knowledge, enthusiasm and connections. They are an agency who bring great opportunities to businesses of all sizes. By far the best agency experience I have had after having worked with agencies for more than 10 years."


Faye Cooper, Boxclever Press

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Services

Adopting a tech-agnostic approach to programmatic advertising, our audience team is able to put your message where it’s most relevant - and deliver unseen levels of performance.

  • Display Advertising

    Gain access to premium inventory and niche audiences - and engage the right people, in the right place, and at the right moment to drive intent, awareness and, ultimately, growth.

  • Video Advertising

    Build targeted brand awareness and engage video audiences across all screens, demographics, regions and even postcodes.

  • YouTube Advertising

    Influence the purchasing decisions of your ideal customers with hyper-targeted advertising on the world’s second-largest search engine.

  • Audio Advertising

    Reach people as they travel, exercise and cook. Audio advertising helps you speak to your audience where they can’t be reached by visual media, in a format that has one of the lowest audience avoidance scores.

  • Native Advertising

    Leave a lasting impression on your audiences with content that is more trustworthy, thought-provoking and intriguing than traditional advertising - resulting in better engagement and stronger conversions.

  • App Campaigns

    Find the high-value audience most likely to install your app, and drive in-app engagement from those who already have.

Process

The Adapt Approach to Programmatic

Performance is the force that drives our audience team. Blending technology with data, they deliver your most memorable, engaging and relevant advertising.

  1. Data-Led Execution

    Achieving success - and growth - through programmatic hinges on how well informed your campaigns are. We combine your first-party data with platform data to put the most relevant advertising in front of your ideal audience at exactly the right time.

  2. Platform Agnostic

    Alongside a market-leading understanding of Google DV360, our audience team works closely with all major display providers, giving you access to targeted inventory that is most likely to deliver on your growth ambitions.

  3. Machine Learning

    Programmatic display is at the forefront of digital advertising. Intelligently optimised using the latest automated platform bidding tools, our approach to buying display media means you always get the best bang for your buck.

  4. Automated Reporting

    Data is nothing without insights. That’s why we swear by Google Data Studio. It lets us build intuitive, real-time dashboards and visualisations to report on your KPIs. And it helps us build a holistic view of programmatic campaigns within your wider marketing mix.

"We were really pleased with the results of the Amazon DSP test campaign we ran with Adapt. Will provided great account management and listened to our objectives to align the campaign targeting to our overall marketing strategy.”

Beth Betts, Unite Students