University ratings have real influence, and THE - part of Tes - wanted to keep their own rankings top of the pile when prospective students start their research.
They approached us to help improve organic visibility for both their UK and US sites. And with time in short supply, they needed an approach that would bring tangible results – fast.
How we solved it
Our tech and content teams set to work analysing THE’s sites. They identified where to make the biggest impact in the shortest amount of time, and created an action plan of key priorities.
Top of the list was a complete overhaul of the sites’ metadata, as well as creating and executing an editorial calendar and identifying new content opportunities.
THE’s in-house team was then able to work through the list quickly and efficiently, with our experienced developers on hand to offer any technical support and guidance they needed.