The world of PPC is constantly evolving - and so it's understandable that new words and phrases pop up all the time. With so many acronyms and abbreviations popping up, we know it can seem confusing if you don’t live and breathe it the way we do.

We've decided to create a PPC glossary - whether you're a PPC expert in the making, or just want to get the most out of a monthly report - we're sure that this will be an invaluable resource to know your CPCs from your CPAs.

Download the A-Z of PPC