This should have been the year our Conversion and Analytics Conference returned to Bath’s Apex Hotel for the third time. Of course, that can’t be the case any longer, but there was no chance that was going to stop us running the event.
With that in mind, we’re pleased to announce that ‘Analytics & Conversion, 2021 & Beyond’ will run online across 5 days starting Monday June 22nd, as a series of 40-minute webinars held at 4pm each day.
It’s our hope that this format gives you the opportunity to enjoy all of the same insightful content without having to concentrate on your screen for hours on end. You can see the full lineup of speakers below, and register for the webinar series here >>>
Essential Information
What? Analytics & Conversion Webinars
When? Monday June 22nd - Friday 26th | 4pm Each Day
Monday June 22nd | The Role of Media Buying in Conversion Optimisation | Harry Martin, SearchStar
Harry explains the benefit of involving your media buying teams in your wider conversion optimisation strategy. He will explore the fundamental techniques available to advertisers, ensuring their website traffic is already primed to convert. Above all, Harry will challenge conventional ideas of where and when businesses need to begin the conversion optimisation process.
Tuesday June 23rd | How User Testing Can Amplify Your Conversion Optimisation | Ryan McCourt, Userlytics
There are many wonderful tools out there that can be used to monitor user flows or to tell you which page is better, but none of the tools tell you why something is going wrong. Due to this, many CRO experts are turning to user testing platforms to see what their users are getting tripped up on and listen to expectations. In this presentation, Ryan McCourt explains why user testing is becoming more popular, what issues a user testing platform can uncover that other tools can't, and give some examples of insights uncovered during a simple user experience study.
Wednesday June 24th | Understanding a Non-Ecommerce Journey | Jon Boon, SearchStar & Connor Goddard, Pure Planet
SearchStar’s Lead Analytics Consultant Jon Boon and Pure Planet’s Data Scientist Connor Goddard will look at how Pure Planet embedded Web Analytics into their website and started using Google Analytics Enhanced ecommerce to measure a non-ecommerce website journey. Connor will go on to talk about how Pure Planet has used the data collected by Google Analytics to deliver actionable insights.
Thursday June 25th | Conversion Optimisation Case Study | TBC
Friday June 26th | Q&A and “Notworking”
Q&A will be held daily following each keynote presentation, and during this final day's more social session. If you have any specific queries or questions about anything conversion and analytics, you can let us know during the registration process.
