Today marks the official release of The B2B Marketer’s Guide to Global Performance.
An essential read for any B2B brand, the guide covers the challenges, trends and new approaches B2B marketers need to know about ahead of 2022.
You can download it free here, or by clicking the image below. Or scroll down to find out more about everything included in the guide before you make up your mind.
The B2B Marketer’s Guide to Global Performance
B2B marketing has never been more challenging than it is today...
We now live in a digital-led world where our global prospects expect our performance marketing content to not only be emotive and belief-driven, but also multilingual, and culturally relevant. And we’ve seen numerous brands struggle to create content that ticks all these boxes.
So, we have put together a guide that not only details the difficulties B2B brands are facing when creating digital content, but also looks at the trends shaping digital B2B marketing, and new approaches you can use to implement better-performing digital advertising campaigns.
The Guide Covers
The Digital Influence on B2B Purchase Decisions
First up, we look into how and why digital marketing has become a key source in influencing purchase decisions over more traditional channels like trade shows and referrals.
The Challenges of Global B2B Marketing
Global brands that perform well locally often fall short when attempting to replicate their performance marketing campaigns and digital content for global markets. We explain how to improve your global campaigns through transcreation and collaborating with your localisation team.
The 5 Trends Shaping B2B Marketing
Social and cultural shifts are increasingly influencing purchase decisions for both B2C and B2B customers. With that in mind, we look at the important trends for B2B marketing you need to look out for ahead of 2022.
How to Approach New Global Markets in 2022
To help you on your way to achieving global success, this guide outlines a 4-step process that will help your B2B business identify and enter a new international market or enter the global marketplace for the first time.