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On 1st December 2015 join Google and SearchStar for a morning seminar at the newly opened, 5-star (it is very fabulous), Gainsborough Hotel in Bath. This is our second event in association with Google in 2015 and will focus on the accelerating pace of digital change and the need to innovate in order to succeed.
There will be two speakers from Google in addition to two speakers from Search Star. The event is aimed at client-side marketers only.
Google’s introductory talk will be based around their mantra for 2016 winning the moments that matter. The split-second moments where customers are looking for real-time information. Google will talk about micro-moments, critical touchpoints within today’s consumer journey that when added together, ultimately determine how that journey ends.
The team from SearchStar will then be talking about what best in class digital media buying will look like in 2016. We’ll talk about how the market is going beyond paid search into display, social, video and native advertising.
Additionally, to help you make the most of every click, SearchStar’s CRO Director will discuss how to best convert your highly-targeted traffic into leads and sales – whether it’s from a smartphone, tablet or desktop.
Finally, Google will be finishing up with an inspirational talk on how Google does innovation along with a few examples of some of the fabulous products and services they have in their development pipeline.
Coffee and pastries will be served from 8.30am, talks will start at 9am.
We’d love to see you there.