A = Alphabet (nee Google): Still our strongest trading and business partner
B = Branding: After much navel gazing our new branding was launched in Summer 2015. Huge thanks to our friends at MUD & Supple Studio for the branding development and web work.
C = Conversion Rate Optimisation (CRO): In 2015 we massively upgraded our CRO offering with the addition of Ryan Webb’s team. Why didn’t we do it earlier!
D = Dizzying growth: We now have 26 staff on the team and fee revenues were up 62% YOY in 2015. Long may it continue!
E = Events: We held two hugely successful events with Google in 2015. The first for legal clients at their London HQ in April and the second in Bath in December for clients, prospects and friends
F = Friends: Big thanks to all our friends – we couldn’t exist without you. Both supporting us day to day and putting work our way - the vast bulk of our business still comes from client and agency partner referral
G = Grow Local: Google’s agency growth competition in 2015… We won it!!
H = Honeymoons: Vicky Smith and Jarrah Webster were planning theirs in 2015 and are both off to sunnier climes to celebrate their nupitals in 2016
I = Intelligent Segmentation: There’s much talk of “personalisation” in the digital world at present… For most websites/budgets intelligent segmentation is perhaps more realistic at present
J = Jokes: Generally appallingly bad and told by Mr Jack Sladek, e.g. What do you get when you put Root Beer in a square glass? Beer...
K = Kitchen Table: Our new office has a huge table that we eat together at each Tuesday
L = Leases: See Offices! We now could pass at least an undergraduate exam in the small print of office leases!
M = Making The Most of Every Click: Our new brand strapline!
N= New Business Wins: In 2015 we started working with Alexandra PLC, Easigrass, Woolacombe Bay Holiday Parks, Hodge Jones & Allen, Future PLC, Financial Claims Made Simple, Sparkol, Danone, James Wellbeloved, Zynstra, Intrepid Travel, MyHomeMove, Exeter Airport, Eurocell & Oak Tree Mobility, amongst many others
O = Offices: Growing by 62% YoY meant we had to break our lease at our offices near Bath Spa station and move to our new Monmouth Street home.
P = Punting: We celebrated our 10th birthday with an afternoon out on the Avon
Q = Queens Square: Site of much summer silliness at the fabulous Bath Boules tournament
R = Ryan Webb: Joined us as CRO Director at the start of the year and we wonder how we ever prospered without him
S = SEO: We still don’t do SEO and never will. We are happily staying with the paid channels that we understand and can control
T = Thoughtful Bread Company: The fabulous artisan bakery just round the corner from the new offices. Clients haven’t always been 100% fans of the beetroot flatbread wraps but we like them!
U = Uniforms: Should we get them in 2016 or just stick to the unofficial male one of checked shirts?
V = Values: Defined after much deep thought in our Agency Strategy & Positioning as “Driven, Passionate, Scientific, Practical, Proven, Transparent, Honest, Accountable, Keeping it Simple & Straight Talking”
W = Wales: How to top 2014 Christmas party in Marrakesh? Go for a weekend of white water rafting, mountain biking, clay pigeon shooting and cookery in a howling Brecon Beacons gale of course!
X = SxSW: Ryan and I are off to the fabulous Interactive conference in Austin Texas with the posse from Bristol Media in March. Let us know if you are also going
Y = Years: In 2015 we had our 10th birthday… How did that happen?
Z = Zynstra: One of our lovely new clients in 2015!