Before starting my industry placement at SearchStar, I had the stereotypical pre-conceived perception I would be fulfilling the classic role of an intern; completing miscellaneous office tasks such as photo-copying and tea making.

However, I am happy (and relieved) to say my 4 week placement with SearchStar left me enamoured with passion and aspiration, as well as fuelling my dedication to pursuing a career in the media industry.

The First Day

Filled with nerves, yet feeling optimistic, I arrived at SearchStar’s HQ bright and early on Monday morning. Expecting to be greeted by tired faces and sore heads (having been informed the staff had just arrived back from a boozy Christmas do in Dublin) I was pleasantly surprised by the warm welcome I received from all of the SearchStar team.

Having familiarised myself with the surroundings and been shown to my own desk, where a generous member of staff had already set up my computer, I was immediately put at ease and made to feel at home by my team.


No single day was the same, which kept me busy and on my toes at all times. I was kept occupied by completing tasks including creating online Google and Facebook ads for clients, as well as constructing reports on platforms such as Excel, Google AdWords and Hitwise.

I was lucky enough to attend multiple training talks and client meetings which provided me with invaluable experience and skills which I will benefit from greatly, particularly whilst completing the remainder of my university degree.

Having been given the opportunity to enter this type of professional work environment, I was able to take a step back and look at the company from an outsider’s perspective.

I truly believe what separates SearchStar from the rest and makes them so special (not including the delicious weekly free lunch and pastries) is the dedication, passion and drive each individual employee has for their job.

Any questions I had were acknowledged and answered to a remarkably high standard, with members of staff giving up their free time to explain and discuss their individual roles within the industry. This provided me with a detailed understanding and insight into particular career pathways, which in turn deepened my overall knowledge of the media industry as a whole.

My Month at SearchStar

Overall, my month’s placement at SearchStar has been both rewarding and eye-opening. I would like to thank the SearchStar team for again being so welcoming, warm and friendly towards me during my time here.

Being part of such a tight knit team has been an unforgettable experience as well as a fantastic opportunity, which I without doubt would recommend to anyone who is considering a placement with SearchStar.