WithinDigital is an almost monthly digital marketing podcast, featuring in-depth interviews with experts in digital advertising, SEO, social media and everything in between. Listen in for actionable advice and insight into how you can improve your own digital marketing.

WithinDigital Episode 4: The Role of Automation

In episode 4 of WithinDigital, Nick Livermore chats to Client Services Director and AI specialist, Melanie Hyde, about the role of AI and automation in advertising, and what it means for advertisers and marketers alike.

AI, machine learning, automation - in the world of advertising these terms are used almost interchangeably. In this episode, SearchStar's digital marketing automation specialist, Mel Hyde, unpicks the differences and explains what it all means.

Over the course of the episode, Mel goes in-depth about what's possible now using automation and AI to contextualise, streamline and optimise advertising campaigns. Beyond that, Mel and Nick discuss the impact of automation on the role of the digital marketer, and what the industry will look like in the future.

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