Toddle wanted a partner to help them drive ROI events to their paying customers at a local level through search and social performance marketing. And at a competitive CPA. Enquiries, in particular, were coming in at far too high a price.
How we solved it
Laying solid foundations, we restructured Toddle's search campaigns, deploying our best practice approach to paid search. This enabled us to refine bottom of the funnel activity, capturing and converting those actively searching for childcare in their local area.
Given the importance of appearing local when searching for childcare, we adopted a geo-targeted approach for our campaigns, ensuring each suburb was covered with location-specific, highly tailored ads.
At the same time, we introduced a full-funnel paid social strategy to drive brand awareness, new customer acquisition and, ultimately, enquiries to paying centres. This enabled us to deliver tailored messaging at all touchpoints of a parent’s journey from discovery to enrolling their child into a centre.
Cost per Enquiry
Working with their new website structure, we were able to achieve huge growth in enquiry volume while simultaneously improving efficiency, increasing conversion rate and bringing down CPA.