After our successful rebuild of their Amazon campaigns, Meyer introduced us to its wider website eCommerce marketing team as they needed our help creating broader brand awareness across all its digital marketing strategies.
With the pandemic causing unprecedented changes to the culinary market, Meyer's plans for new website and eco-product launches needed to be of the highest quality.
How we solved it
Before Covid-19, we set up a solid groundwork supporting several launches, as well as helping grow their activity across Paid Search, Paid Social, Video, Display, and Amazon – both Sponsored Ads and DSP – to ensure Meyer reaches its maximum market potential.
This meant Meyer was in the best state and still thriving throughout the global pandemic.
Because of this, we could shift our attention to strategising, implementing, and running the launch of their new eco product range online. For this, we focused on adding a tagging and tracking system to their new website.
Looking ahead into 2022, we are working with Meyer on the launch of another new brand to market, as well as their internationalisation plans.
Our new strategy for the online eco-product launch was such a success, that this new, now expanded range has almost become a standalone brand.