Cooking up a recipe for success for a global leader in innovative cookware...
Meyer Group Ltd. has been a global leader in the manufacture and supply of innovative cookware for over 30 years.
They own some of the largest and best-known cookware brands in the world such as Circulon, Prestige and Joe Wicks Cookware.
“Harriet and the Adapt team have been an extension of our marketing team since we started working together and have really helped the business grow and evolve with the everchanging market we have experienced over the last three years."
Laura Starkie | Digital Sales Channel Manager | Meyer Group Ltd.
After our successful rebuild of their Amazon campaigns, Meyer introduced us to its wider website eCommerce marketing team as they needed our help creating broader brand awareness across all its digital marketing strategies.
With the pandemic causing unprecedented changes to the culinary market, Meyer's plans for new website and eco-product launches needed to be of the highest quality.
How we solved it
Before Covid-19, we set up a solid groundwork supporting several launches, as well as helping grow their activity across Paid Search, Paid Social, Video, Display, and Amazon – both Sponsored Ads and DSP – to ensure Meyer reaches its maximum market potential.
This meant Meyer was in the best state and still thriving throughout the global pandemic.
Because of this, we could shift our attention to strategising, implementing, and running the launch of their new eco product range online. For this, we focused on adding a tagging and tracking system to their new website.
Looking ahead into 2022, we are working with Meyer on the launch of another new brand to market, as well as their internationalisation plans.
Our new strategy for the online eco-product launch was such a success, that this new, now expanded range has almost become a standalone brand.