Halloween is more and more popular with every passing year. So, the main theme of October’s Digital PR Roundup won’t come as a surprise. But it isn’t all ghosts and ghouls!
On top of that, we find out which classical composer would earn the most on Spotify, how to be a Nerf master, and what the London Bridge would look like if it was designed by a 12-year-old...
To celebrate the spookiest season of the year,
GoodByeCar had a look at the most petrifying roads in the country.
Taking the top spot was the aptly-named A666 near Bolton, where there have been numerous sightings of a ghoulish figure lurking beside the highway.
The eagerly anticipated Halo Infinite is almost here, and to mark the occasion, the iconic game franchise teamed with Nerf to create a new range of Halo-themed Nerf Blasters.
The Toy Zone hopped in on the hype, offering $1,170 for lucky applicants to be a guest toy reviewer!
**Spoiler Alert**! This month has seen quite a surge in Squid Games-themed digital PR campaigns. It shouldn’t come as a surprise, considering it happens to be Netflix’s most successful series ever!
Specialist Glass Products found the perfect opportunity to get in on the action, using their expertise to create a guide to surviving the brutal ‘Glass Stepping Stones’ round from episode 7.
Leipzig.travel conducted research to estimate how much money classical composers might have earned streaming their music on Spotify.
Bach was the top earner, making £222,327 based on 6.7 million monthly plays, followed by Beethoven, Mozart, Chopin, and Debussy rounding out the top 5.
To highlight the true impact of littering, Cornwall-based
Korev lager surveyed 2,000 UK adults and found that four in 10 admitted to leaving rubbish on our coastlines.
They then illustrated the issue through staggering imagery of what UK beaches will look like if we don’t stop littering.
Airbnb got into the Halloween spirit by offering horror fans the chance to stay in the iconic mansion from the 1996 classic ‘ Scream’.
David Arquette will (virtually) greet you as Deputy Dewey, and you’ll be treated to a few classic ‘90s snacks, as well as VHS tapes of the original four films. Expect a few calls from Ghostface himself on the landline!
Our favourite digital PR campaign in a while comes from
Barratt London, who asked creative kids to redesign a few legendary London landmarks like Big Ben, Tower Bridge, the London Eye, and The Shard.
Their imaginative designs were then brought to life through outstanding 3D renders!