We’re almost at the halfway point of 2022. But before we enter the latter half of the year, let’s take a look back at some of May’s incredible PR campaigns.

Last month, we saw burgers made for pregnancy cravings, meatballs made for insects, and medical illustrations made for women.

5. The Pregnancy Whopper (Burger King)

To celebrate Mother’s Day, Burger King Germany released a truly unique line of limited-edition burgers - the Pregnancy Whoppers.

It’s no secret that pregnancy can come with some strange cravings. So, Burger King conducted a survey to see which cravings were most prominent for expectant mothers in Germany and created their Pregnancy Whoppers based on the results.

Mothers-to-be were able to get their fix of cucumber with jam Whoppers, pickles with whipped cream Whoppers, banana and egg Whoppers, and many more from select stores in Berlin on Mother’s Day.

4. The Reframing Revolution (Peanut)

Women have been underrepresented and misrepresented in healthcare. More specifically, the portrayal of women in medical illustrations has historically favoured white, slim, young and able-bodied women.

Peanut, a women’s social network, sought out to challenge this bias by releasing a collection of medical illustrations that better reflect the diversity of women.

Informed by Dr. Somi Javaid, OB/GYN, Founder of HerMD and the team at Biotic Artlab, the illustrations recognise several common characteristics that until now had been scarcely seen in this space.

These illustrations included IVF bruising, postpartum bodies, hair loss, hot flashes and more, while also giving more representation to women of colour. The gallery is available royalty-free for the medical community and media to use in journals, practices and so on.

3. Swedish Seedballs (IKEA)

IKEA’s meatballs are truly iconic. But how inclusive are they?? Of course, their vegan meatballs have allowed plant-based humans to join the fun, but it’s not all about humans.

Teaming with the World Wildlife Fund, IKEA Denmark recently reinvented its legendary meatball for a new target audience: insects.

Made from soil, wildflower seeds and clay, IKEA’s Swedish Seedballs can be planted in your garden to easily grow native Danish plants like corn cockles, which can feed endangered insects.

Only 1% to 2% of Danish land is wild, meaning its wildlife is at severe risk of extinction. The Seedballs are just one very minor part of IKEA’s wider efforts to tackle climate change, but they do a great job in raising awareness for an important issue while keeping things light, fun, and easy to assemble.

2. Stress Busters (KitKat)

What do you turn to when you need to de-stress? A hot bath? Reality TV? Thrash metal? All of the above, simultaneously?! KitKat would love it if your answer was chocolate - after all, their slogan relies on it. To be sure, they conducted a survey to find out how UK adults deal with stress.

42% of Brits feel that Wednesday is the best day to de-stress, followed by Friday, while only 11% claim Sunday as their day of rest. Many feel that waiting ’til the weekend is a bit of a slog and prefer to use Hump Day to unwind and reset.

The survey shows it takes the average adult 15 minutes to completely de-stress when using their method of choice, with going for a walk being the most popular way to relax. Reading a book, watching a film, taking a bath, and having a drink rounded out the top 5 ways Brits choose to relax. Unfortunately for KitKat, eating chocolate just missed out on the top 5, coming in at sixth.

The top causes of stress were revealed to be financial worries (35%), being late (35%) and waiting for something (30%). More than three in 10 felt that it’s normal to feel stressed, while 79% of those surveyed agree that it’s important to unwind even when you’re not super stressed.

1. Met Gala from Home (Prestigious Textiles)

    The first Monday in May means it’s time for Hollywood’s elite to celebrate the very best, and worst, of fashion at the MET Gala. The theme for this year’s dazzling ceremony was ‘Gilded Glamour’, inspired by New York’s Gilded Age.

    Textile brand Prestigious Textiles saw an opportunity to use their favourite MET Gala looks to add some Gilded Glamor to our homes.

    Marketing Director Nicola Brumfitt offered up her top tips and tricks to redesign your interiors based on the top looks from this year’s ceremony. For example, to pay tribute to Blake Lively’s stunning Versace look, Brumfitt suggests you “incorporate statement geometrics, graphics, linear forms and a palette of rich bronze, natural and amber tones.”

    If you’re more of a bright-pink-Glenn-Close-type, then “bring colour into your home in a contemporary way by opting for misty floral designs in moody pastels and subtle hues of vibrant colours.”

    My own tip: if you’d like a home inspired by Kim Kardashian’s MET Gala look, all you need to do is head to the British Museum and ask nicely to borrow and resize a couple of pieces.