Data-Driven: Optimising Paid Media for Business Goals
Measurement has always been an important part of digital media, and rightly so, but many B2B advertisers have settled for fluffy tracking which focuses too much on quantity over quality.
Using the business data you already have, you can upgrade from contact form tracking or lead generation, and shift to quality of leads and the ultimate sale or contract at the end of a journey.
In this session, Data Strategy Lead, Sian Miller, explores why this change is so important, how it can be achieved across paid media channels, and what your business outcomes will be as a result.
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