Digital Marketing Futures Discusses... Experience Optimisation
Rounding out our three-part series on the future of Conversion Optimisation, for this session our own Lead Conversion Consultant, Joe Johnston, is joined by Jan Marks, Director Europe & Latin America at global A/B testing leader, VWO.
Together they chat about...
- The difference between conversion rate optimisation & experience optimisation
- The secrets behind successful experimentation programmes
- Common misconceptions about A/B testing tools
Joe JohnstonLead Conversion Consultant
Jan MarksDirector Europe & Latin America, VWO
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