Digital Marketing Futures Discusses... Experience Optimisation

Rounding out our three-part series on the future of Conversion Optimisation, for this session our own Lead Conversion Consultant, Joe Johnston, is joined by Jan Marks, Director Europe & Latin America at global A/B testing leader, VWO.

Together they chat about...

  • The difference between conversion rate optimisation & experience optimisation
  • The secrets behind successful experimentation programmes
  • Common misconceptions about A/B testing tools

Speakers

Joe Johnston
Lead Conversion Consultant
Topic: Experience Optimisation
Jan Marks
Director Europe & Latin America, VWO
Topic: Experience Optimisation

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